The double-headed eagle symbol of the Holy Roman Empire started in 1440, while the name change “of the German Nation” was added in 1512. The double headed eagle was introduced in 1440 to emphasize the religious and secular nature of the empire, and it replaced the single headed eagle that was used by the Empire since 800 A.D. This eagle was then used for the next 366 years until the Holy Roman Empire was defeated and dissolved by French Emperor Napoleon in 1806.
After the Freedom Wars of 1813 to 1815 led to Napoleon’s defeat, the numerous independent German states began a struggle to re-unite themselves, setting off a power struggle between Austria and southern states versus Prussia and northern states. A war was fought in 1864, briefly uniting Austria and Prussia against their common foe Denmark. But then in 1866, Austria and Prussia fought their inevitable battle for dominance over a future German Empire. Prussia won and became the undisputed leader of Germans.
Prussia’s Chancellor Bismarck worked for years to achieve either a “greater German Empire” to include Austria, or if not, then for a “lesser German Empire” of every state except Austria. In the end Austria and its non-German states (mainly Hungary) decided to remain independent. The southern state of Bavaria was hesitant but on the brink of joining the north.
In 1870, when the French again invaded Germany, the Kingdom of Prussia turned the tables on them and defeated France and captured their Emperor Napoleon III. For Prussia this war was the final push needed for unification. Prussian King Wilhelm then dramatized his victory by using the Versailles Palace in France to announce the birth of a new German Empire, the Second Reich, in 1871.
The new Reich adopted the original Empire’s old single headed eagle of 800 A.D. as its symbol, albeit a more modernized 19th century design, similar to the Prussian Eagle. Ever since then the single headed eagle, in various renditions, has remained the symbol of Germany.
The single headed eagle that was used by the
First German Empire since 800 A.D. is depicted here on the medieval image of Kaiser Heinrich VI. (1165-1197), son of Friedrich I. Barbarossa.
The first Reich, c.1200, at the time of Kaiser Heinrich VI
The Secnd Reich, established in 1871 
Eagle of the Ssecond Reich with text: Our Bismarck
